Convert Website VISITORS into DIRECT BOOKINGS for Your Accommodation

If you have an accommodation, whether it's a hotel, a hostel, or a rural house, you surely know how important direct bookings are. Instead of relying solely on OTAs, direct bookings allow you to have greater control over your business and obtain greater benefits.

In this article, we'll show you how to convert visitors from your website into direct bookings for your accommodation. Instead of depending on intermediaries, you'll be able to attract your own customers and build their loyalty.

1. Know your target audience

The first thing you need to do is know your target audience. Who do you want to attract to your accommodation? Families, couples, groups of friends, solo travelers? Once you're clear about this, you can focus your efforts on attracting them.

To get to know your target audience, you can conduct surveys on social media, analyze your website statistics, and read customer reviews on sites like Tripadvisor or Booking.

2. Design an attractive and easy-to-use website

Once you know your target audience, it's important to design an attractive and easy-to-use website. Your website should reflect the image of your accommodation and be easy to navigate for your customers.

Make sure your website has good loading speed, a responsive design, and a good organization of information. Also, don't forget to include high-quality photographs of your rooms and common areas.

3. Offer exclusive promotions and discounts

To attract your customers, it's important to offer exclusive promotions and discounts. You can offer early booking discounts, promotions for frequent customers, or discounts for direct bookings.

Additionally, you can offer packages that include local activities, such as tours or dinners at nearby restaurants. This will not only attract your customers but also provide them with a unique experience.

4. Use remarketing

Remarketing is a technique that allows you to show personalized ads to people who have visited your website but haven't made a booking. You can use tools like Google Ads or Facebook Ads to create personalized ads and bring your customers back to your website.

5. Offer a unique experience

To build customer loyalty, it's important to offer a unique experience. You can offer personalized services, such as breakfast in the room or transportation from the airport. You can also offer exclusive activities, such as wine tastings or cooking classes.

Also, make sure all your employees are trained to provide excellent customer service. A warm and personalized treatment can make a difference in your customers' experience.

6. Use social media

Social media is a very useful tool for attracting your customers. You can use platforms like Facebook, Instagram, or Twitter to announce your exclusive promotions and discounts, share photos of your accommodation, and answer your customers' questions.

Additionally, social media allows you to interact with them and learn about their opinions and needs.

7. Use email marketing

Email marketing is an effective technique for attracting your customers. You can send newsletters with exclusive promotions, information about local events, or travel tips.

Additionally, email marketing allows you to maintain constant communication with your customers and build their loyalty.

8. Use SEO and Google positioning

SEO is a technique that allows you to improve the position of your website in Google search results. This will enable you to attract more customers to your website and increase your direct bookings.

To use SEO, it's important to use relevant keywords on your website, such as the name of your accommodation, the location, and the services you offer.

9. Offer a flexible cancellation policy

Offering a flexible cancellation policy can make the difference in your customers' decision to make a direct booking. Make sure your cancellation policy is clear and easy to understand.

Additionally, you can offer the possibility of modifying reservation dates at no additional cost. This will give your customers more flexibility and increase the likelihood of them making a direct booking.

10. Use upselling and cross-selling

Upselling and cross-selling are techniques that allow you to increase the value of your bookings. You can offer additional services, such as massages or dinners at nearby restaurants, and promote them during the booking.

Additionally, you can offer a room upgrade for an additional cost. This will not only increase the value of the booking but also provide your customers with a unique experience.

In conclusion, to convert visitors from your website into direct bookings for your accommodation, you need to have a strategy, know your target audience, design an attractive and easy-to-use website, offer exclusive promotions and a unique experience, use marketing techniques (such as remarketing and email marketing), improve your SEO, offer a flexible cancellation policy, and use upselling and cross-selling.

With these techniques, you'll be able to attract more customers, increase your direct bookings, and then build their loyalty, marking the beginning of a before and after.

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