Discover How to Anticipate Your Guests' Preferences to Attract More Travelers in 2024

Here are some ideas that can help you anticipate the changing needs of travelers in an increasingly customer preference-focused world.

The International Society of Hotel Consultants (ISHC) has conducted a revealing survey that gives us an important insight into how travelers' preferences influence their decisions and loyalty toward hotel brands.

The survey, conducted on October 11, 2023, highlighted that seven out of ten travelers are "much more likely" to choose and remain loyal to hotel brands they consider based on their preferences. This means that knowing and adapting to your guests' preferences can make the difference in a highly competitive market.

Here are some key conclusions you should consider to make the most of this trend:

Be quick and stay updated: Don't fall behind, travelers want experiences that feel current and relevant, so your adaptability is essential (you need to be aware of what's trending and change quickly to give your guests what they want).
Learn and improve continuously: Don't stick with just one idea, evolve and improve your hotel or accommodation based on what your guests tell you. This means you need to be willing to adjust and enhance your offerings as you gather more information and feedback from your guests (the more you listen to your guests, the better your accommodation will be).
Let your guests influence: Customer preferences should be a central part of your decisions. Invite your guests to tell you what they like and what they don't. This will help you make more accurate decisions and build a stronger relationship with them.

In short, it's about making your guests feel special and unique by adapting to their tastes. If you do this, they are more likely to choose your accommodation again and again.

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