How to Make Travelers Choose Your Accommodation
The Importance of an Effective Value Proposition
Have you ever wondered what travelers value most? Or what motivates customers to choose your accommodation over others? There's something that many hoteliers or accommodation owners don't take into account, and that is that it doesn't matter if you offer what they're looking for if you don't know how to sell it.
If you don't have the right tool and a good strategy, no matter how good your hotel or accommodation is, they will choose others before yours.
Think about it, when a traveler sets out to look for accommodation, they have a wide range of options at their disposal, from OTAs to hotel websites, there are a variety of places where they can search and book. So, how do you make travelers choose your accommodation over the competition? The answer lies in having a solid and effective value proposition.
What is a value proposition and why is it important?
A value proposition is a clear and concise statement that describes the unique benefits that a hotel (or any other type of accommodation) offers to its customers and why they should choose it over the competition. It is a crucial marketing tool that helps a hotel differentiate itself and stand out in the market.
The importance of an effective value proposition lies in its ability to persuade travelers to choose one hotel over another.
How to create an effective value proposition?
To create an effective value proposition, it's important to know your target audience and understand what they're looking for. This can be achieved through market research and customer data analysis.
Once you have a solid understanding of your target audience, you can begin to develop a value proposition that fits their needs and desires. Here are some tips for creating an effective value proposition:
1. Identify your strengths
The first thing you need to do is identify the strengths of your accommodation. What makes your accommodation unique and special? What do your customers value most?
Some examples of strengths might include a privileged location, impressive architectural design, luxury services, or a wide range of amenities. Once you've identified your strengths, you can incorporate them into your value proposition.
2. Know your competition
It's important to know your competition and understand how they differentiate themselves. What are your competitors doing well? What can you do to surpass them?
By knowing your competition, you can develop a value proposition that caters to travelers' needs and stands out from the competition. For example, if your competitors offer a basic continental breakfast, you could offer a gourmet breakfast with organic and local options.
3. Highlight the benefits for the customer
It's important to highlight the benefits your accommodation offers customers in your value proposition. How do customers benefit from staying at your hotel? What makes them feel special and unique?
Some examples of customer benefits might include 24-hour room service, a luxury spa, or an exclusive activity program.
4. Make it concise and easy to understand
An effective value proposition should be clear and easy to understand in a short amount of time. Travelers don't want to read long, dense paragraphs of text. Instead, they should be able to read and understand your value proposition in a few seconds.
A good way to do this is to use bullet points and summaries to highlight key points. It's also important to use clear language.
Once you've developed an effective value proposition, it's important to promote it across all your marketing channels. In this article, you'll find some strategies you can use to promote your value proposition.
How to promote your value proposition?
1. Optimize your website
Your website is one of the main marketing channels for your hotel. Make sure your value proposition is clearly visible on your website and easy to find.
It's also important to optimize your website for SEO and ensure it has an attractive design and is easy to use.
2. Use social media
Social media is a powerful tool for promoting your value proposition. Post relevant and attractive content on your social media profiles and use relevant hashtags to reach your target audience.
3. Offer special packages and promotions
Offering special packages and promotions is an excellent way to promote your value proposition and persuade travelers to book at your hotel.
Offer packages that include exclusive services or promotions that offer discounts or special deals.
When putting all these points into practice, you can also consider what travelers value most in a hotel or accommodation. Here are some things that travelers value most:
1. Exceptional service
This includes everything from a friendly greeting at reception to quick and efficient room service.
2. Cleanliness and comfort
Make sure your rooms are clean and well-equipped with amenities like soft bedding and comfortable pillows.
3. Unique experiences
Offer exclusive activities and special services to make their stay unique and unforgettable.
In summary,
A solid and effective value proposition is crucial to make travelers choose your hotel or accommodation over the competition. By understanding your target audience, highlighting your strengths, and promoting your value proposition across all your marketing channels, you can attract the right travelers and persuade them to book at your hotel. Remember, if you don't have the right tool and a good strategy, no matter how good your hotel is, travelers will choose others before yours.
Elastic Rates is a tool that has been created to adapt to the needs of your accommodation and provide you with the solution to maximize your bookings by facilitating the entire process.
Schedule a free demo with one of our assistants and discover all the advantages that Elastic Rates has and how it can help you achieve your goals.