Tripadvisor Evolves to Help Grow Your Tourist Accommodation

October 23, 2023 marked an important milestone in how hotels can promote themselves on Tripadvisor. Now, with the new enhanced marketing text, advertisers have a powerful tool in their hands to stand out from the crowd and attract more travelers.

What can you do with this new feature?

With this new feature, you can do many things to promote your accommodation:

1. Promote your exclusive offers: Do you have a special "Black Friday" offer or an unmissable "Flash Sale"? Now you can highlight them in your Tripadvisor ads. This is great for attracting travelers' attention and increasing your bookings.
2. Personalize your messages: It's not just about offers, you can also display personalized messages in hotel listings. Imagine being able to speak directly to your potential guests and tell them what makes your hotel special.
3. Control when and where your message appears: You have complete control over when and where your marketing text appears. This means you can reach the right audience at the right time.

What does this mean for your hotel?

In short, this means you have a powerful tool to promote your hotel and attract more customers. You can showcase your offers, highlight what makes your hotel unique, and reach people who are looking for exactly what you offer.

The idea is for your hotel to be top of mind when travelers are looking for accommodation, and Tripadvisor's new enhanced marketing text helps you achieve this. Isn't this new boost super useful?

Total Control in Your Hands

You have complete control over when and where your marketing text is displayed. This ensures that your message reaches the right audience at the right time. The ability to target your promotions and offers to a specific audience can make a big difference in the effectiveness of your marketing strategy.

What You Should Know to Get Started

It's important to keep some guidelines in mind. Currently, Tripadvisor allows only one marketing text per location and device type. The marketing text has a character limit and certain restrictions, such as not allowing emojis or reserved words. However, these limitations should not discourage you, as this new feature gives you the opportunity to stand out in a competitive market.

So, now you know: don't miss this opportunity to stand out on Tripadvisor! Take advantage of this new feature to take your marketing strategy to the next level and attract more guests to your tourist accommodation.

If you want to know how to offer exclusive promotions or personalized services for your guests from your own website, book a free demonstration with one of our assistants to explain what you need to know.